Learning and experience through material.
Bidi is a contemporary menswear label created by Shop Sucker founders Aden Mcleod & Ben Tambyah in 2026. Drawing on years of experience in the fashion retail industry, the duo founded Bidi to create a label that prioritises learning and experience through material. Their mission is to source & develop high-quality materials from around the world, creating meaningful experiences and interactions throughout the process.
Bidi is designed as an "escape from the city," focusing on craftsmanship, detail, garment dyeing and washing, hand feel, and a relaxed, tailored fit. The label is built on storytelling, from the making of the fabric to the final wearing of the garment, resulting in honest and intentional pieces that are designed to stand the test of time and improve with wear.